Fatima was 9 years old when she started to design her own clothing. She convinced her mother to buy a sewing machine. Her mother's gift made her daughter's designs come alive after many broken needles! Fatima embellished everything she could get her hands on.
While a model, Fatima started to make her first swimsuits and tunics for herself. It was an instant success on the beaches and jet set parties around the world. Her friends kept asking her: Can I borrow that white bikini you made with rhinestones for Saint Tropez? or Can I wear your black beaded tunic to a Vegas pool party … when friends start asking you about borrowing your swimsuits . . . . Fatima realized the time had come to share her designs before the content of her closet disappeared around the world.
HAREM was founded in New York in 2012. Fatima draws her inspiration from Morocco, and her hot blooded heritage comes out in her design. All of her fabrics have vibrant colours with heavy beading & embellishment. HAREM is exactly what anyone would imagine, mysterious, sensual, luxurious, glamorous, sexy and daring.
As a fashion model Fatima spent her time surrounded by haute couture, it was natural for Fatima to have her collections made by artisans, master craftsman of hand beading on beautiful fabrics. All embellishment on cover ups and swim suites are made by hand for best quality.
HAREM is a brand that makes a statement. Fatima is dedicated to bring her designs to the beaches and pool parties around the world, bringing some exotic flair and mystique in to the air